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1. Unrelated Keywords Don't : Add irrelevant keywords to the copy for extra page hits. Example : "Kanye West would use our Dyson vacuum cleaners if he owned cats." Do : Keep the content focused on a specific topic so users find what they are searching for. Example : "Our Dyson vacuum cleaners effectively suck up dust, dirt, and pet hair." 2. Keyword Stacking and Keyword Stuffing Don't : Repeat keywords to the extent that it reads like gibberish in a sentence or image alt text. Example : "Picture frames picture frames pictures pictures pictures." Do : Write sentences that make sense, have a reasonable keyword density, and that use semantically related words instead of endlessly repeating keywords. Example : "Our photo framing services can accommodate large formats to ensure everyone gets the big picture." 3. Tiny Text, Hidden Text, and Hidden Links Don't : Put illegible text at the bottom of the page, make t...